Peacock is the former President of Anheuser Busch and one of the two-member Governor Nixon appointed Stadium Task Force.
While Peacock was President of Anheuser Busch, AB donated $131,000 to Nixon’s 2012 re-election campaign. This is the highest amount ever donated by AB for a single campaign! Donations to this campaign stopped shortly after Peacock's resignation as President of AB.
Peacock is part owner of a training facility for Pro-Athletes, Central Institute for Human Potential, which gives him a financial interest in keeping the Rams in St. Louis and attracting other pro sports, like soccer.